Bunger Steel Rebrand + Website Design

The Challenge

This steel building manufacturer and regional leader was looking to grow market share, but needed a stronger brand image and consistent industry presence in order to get there. The existing visual brand didn’t properly represent the high quality of service that Bunger Steel provides. They also needed a better way to generate and vet leads through their website.

The Solution

The new visual identity was designed to communicate strength and reliability, with a reference to the material at the core of the buildings they create. The team’s commitment to quality and creativity come to life on the website as well, where a new map-based Project Gallery tool is introduced, to show off the work and inspire new customers.

Photographic styling and selections help to create an emotional appeal, where the primary imagery focuses not just on the buildings, but more so on the reason for building the structure in the first place.