Phoenix Zoo: Dinosaurs in the Desert

The Challenge

Dinosaurs in the Desert originally debuted in 2017 at the Phoenix Zoo. With such a great response, it was decided the exhibit would return for the 2022-23 season, featuring some familiar friends as well as the all-new “Ancient Beasts”. Our team set out to create an awareness campaign — coming up with the concept and look and feel — that would generate buzz and ultimately drive ticket purchases.

The Solution

We came up with the idea “Comeback Tour” to give our dinos the star treatment, combining the excitement that comes from seeing your favorite band with the Dinosaurs returning to the Phoenix Zoo. The campaign was brought to life across various channels including out-of-home, video, animated digital display ads, and print ads.