Tallwave Rebrand and Website Design

The Challenge

Spring of 2020 forced many companies to slow down due to COVID-19. But Tallwave stepped on the gas and set out to re-invent itself. We were looking to create a high-quality and cohesive brand experience for both clients and employees, to match the level of work and service that the company provides.

This started with a new brand foundation, but quickly needed to come to life in the form of a revamped visual identity and lead-generating website. The new design direction needed to establish an ownable and distinctive place in the market, and set the company up for success over the next 10+ years.

The Solution

After exploring many different directions, we landed on a modern and elegant logotype, that included a nod to the company’s heritage, while representing the brand foundation’s core elements of upward momentum and “elevating the customer experience”.

By combining crisp, clean lines and geometric patterns with more personal, hand-drawn human touches, we were able to establish an approachable, yet sophisticated visual brand that had an immediate, positive impact on the company’s bottom line.